SHADE™ All Natural Organic Suncream SPF 25
SHADE™ All Natural Organic Suncream SPF 25
SHADE™ All Natural Organic Suncream SPF 25

SHADE™ All Natural Organic Suncream SPF 25

Not the Norm
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If you're looking for a zero waste and natural suncream then SHADE™ SPF 25 is a must try.  Packaged in a handy and reusable tin SHADE™ comes in two sizes to suit whether you want a handy suncream in your bag for a day out or if you need more for your sunny travels. SHADE™ made by Not the Norm has you covered!  Made with 4 natural ingredients to moisturise and protect the skin from the broadest spectrum of damaging UVA and UVB rays. TIP- reuse the tin for lip balm or the bigger one to hold your soap/shampoo bar on your travels.
  • Uses only 4 natural ingredients
  • Comes in two sizes- a handy travel size 15 ml and larger 100ml- both cabin friendly
  • Zero waste- reuse the tin when you've used all the suncream
  • Organic and suitable for all skin types


An Award-Winning product FOUR years in a row, our Shade™ All-Natural Sunscreen is an effective, natural sun cream which literally does what it says on the tin.

At an ideal SPF25, with only 4 ingredients to moisturise and protect skin from the broadest spectrum of damaging UVA and UVB rays, Shade™ has been developed to keep your skin naturally healthy whilst blocking rays that can burn and cause sun damage.

We Need the Sun!

There is no doubt that you need to protect your skin from the sun, but by the same token, you need some sun to generate an essential nutrient which helps to prevent cancer - Vitamin D. Getting sun is the only way our bodies will make it for ourselves, so we spend some sensible time in the sun, making use of hats and light clothing BUT if we can’t avoid prolonged exposure, we ensure we take our Shade™ with us!

Shade™ Facts


Sun Test - ISO24443 (2012) v1.0 In vitro

A Cosmetic Study to Determine the In-Vivo Sun Protection Factor of a Sunscreen Formulation – ISO 24444 (2010)

Ingredients Original Shade™ contains only 4 ingredients:




Unrefined Shea Butter*

Butyrospermum Parkii butter


skin conditioning, viscosity controlling

Coconoil™Virgin Coconut Oil*

Cocos Nucifera oil


perfuming, skin conditioning

Zinc Oxide 99.9% Pharmaceutical Grade Highest Purity Available



skin protecting, UV absorber

100% Pure Unrefined Natural Beeswax

Cera Alba

emollient, emulsifying, perfuming

*Certified Soil Association Organic Ingredients

Suitability Suitable for all skin types of all ages.

Shade™ is an entirely natural product and so you may find some tiny little specs in your Shade™ which have come naturally with the unrefined beeswax or shea butter. The coconut oil is very well filtered but we do sometimes find naturally-occuring biproducts of the manufacturing process of the oil in our supplies (i.e. tiny weeny bits of the nut!) Although we endeavour to remove as much as we can, this is a time-consuming task done by hand, and we cannot guarantee all 'impurities' will be removed.

Zinc Clumping Effect You may also see your cream turn from a smooth surface to a rather mottled looking surface if you don't use it up quickly. This again is a natural occurrence and is when zinc oxide crystals attract one-another because of their polarity, and hang out together in a 'clumping' effect. If this occurs, simply rub the cream into your skin really well when you apply it.

Application Apply generously. Works immediately. Reapply regularly at least every 2 - 3 hours or after exposure to water or after sweating. Please read Shade's blog post, "A Word of Warning about Natural Sunscreens" to understand more about how SPF works and what 'adequate coverage' means.  

Shelf Life Once opened, use Shade™ within 12 months, otherwise it has a shelf life of three years.